Narenda Modi: Prime Minister of India, Social Media Guru, and now TIME Person of the Year (Reader’s Poll)

December 14, 2014

  As Dr. Semetko remarked in our class, Narenda Modi’s ascendance to the post of Prime Minister of India, was partly due to his crafty use of social media during elections, appealing to a burgeoning youth demographic in India that is increasingly becoming more tech savvy. It makes a lot of sense, considering Modi is the fifth most followed leader in the world on Twitter with 7.8 million followers. With…

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Adidas v.s. Puma: Then and Now

December 13, 2014

  As you may or may not know, the iconic sports brands Adidas and Puma were started by two German brothers, Adolf and Rudolf Dassler in the small Bavarian town of Herzogenaurach in 1948, after a bitter split. No one knows exactly what caused the rift, but what was left behind was a town with divided loyalties that somewhat persist to this day. Folks south of the of the Aurach river…

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The People Have Spoken

December 12, 2014

  In a previous I discussed the visit of Doug Busk, director of Social Media at Coca-Cola, and the genuine though provoking advice he gave us in class. His time in class was also filled with more light hearted jabs at the randomness and idiosyncrasies involved in social media campaigns. One student even asked, “What ever happened to Vault or you all going to bring it back?” Busk would go on…

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A Future in Images

December 12, 2014

    Global Group Director of Digital Communications & Social Media at the Coca-Cola Company, Douglas Busk was gracious enough to bless us with his presence this past class meeting, as one among many guest speakers that have given up their time to impart upon us important advice, life experiences, and opportunities. In talking about his work at Coca-Cola, one of my classmates asked him, where he thought current trends…

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Disruption of Technology As We Know It

December 9, 2014

  While we were not able to speak with Vivek Wadwha, the video of him that we were able to watch in class set off a light bulb in my head. Wadwha vividly illustrated the unimaginable rate at which technology is advancing. Thus it’s interesting to see his use of the more unpleasant word, “disruption,”  seems anything but accommodating to change. With further research, I soon came to realize that…

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Visit Ethiopia

December 6, 2014

  As the son of Ethiopian immigrants, I can’t help but but be happy when I see positive news coming from Ethiopia. Such news is a welcomed departure from the days when Ethiopia was only associated with poverty, famine, war, corruption, disease, etc.– the stereotypical ills with which Western media tends to narrowly relegate much of Africa to. Now it seems as though Ethiopia is coming to be known for its beautiful landscapes,…

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