Global Group Director of Digital Communications & Social Media at the Coca-Cola Company, Douglas Busk was gracious enough to bless us with his presence this past class meeting, as one among many guest speakers that have given up their time to impart upon us important advice, life experiences, and opportunities.
In talking about his work at Coca-Cola, one of my classmates asked him, where he thought current trends of social media marketing were heading. He remarked that he saw images and the platform of applications like Instagram, as being the way forward. It’s unsurprising, given the age old quote of a “picture being worth 1000 words.”
Even further evidence of Busk’s prediction is Instagram recently overtaking Twitter in the the number users, a pivotal milestone for an app that has grown rapidly since its launch in 2010.